BM Discourse

BM Discourse is a new student podcast created by a student representative of the Western Sydney University Academic Senate. The podcast was created to focus on a range of topics and issues around Western Sydney University and its impacts on University Students. The project brief consisted of designing a logo, brand identity and graphics to promote each podcast across social media. My role as working for the student community team was to help assist and promote the student's new podcast which required branding, marketing material and audio editing assistance. My role was to design the logo and create the brand identity as well as banners and social media tiles to promote the podcast. I worked alongside another student casual staff member who focused on editing the audio for the podcast and assisting with marketing ideas and research. The brand's identity resembles discussion, student voice and the diverse opinions of students in Western Sydney in this podcast. This is explored through the use of speech bubbles and contrasting orange and blue colour in the brand identity.