The Pulse

I worked with a team of talented designers within the Burrow Design studio where we executed a full brand identity refresh for our client the Western Sydney Local Health District. We were required to create a number of newly designed assets for The Pulse brand and the Western Sydney Health Check podcast. The Pulse and WSHC are media platforms to reward the achievements of their staff and provide the latest updates and information to the public in regards to health and local hospitals. The brief required a number of deliverables to be created including 2 Logo Designs (The Pulse and WSHC), Posters, Digital advertisements, social media assets, full website redesign, brand identity, and a style guide.

My role within the design team was to create the digital advertisements for the Pulse consisting of digital screens displayed in hospitals, splash screens and Internet/Intranet banners for staff computers as well as working alongside another designer to create a new website design for The Pulse and WSHC podcast page. As a team, we worked closely with each other to pull together a strong brand identity across all areas of the project which required lots of ideation and iteration.

Design Team (Credit)

Branding and Logo team: Lillian Doumit and Ali Hayder

Website Team: Daniel Krivacic and Leander D’souza

WSHC Posters team: Peter Chao and Leander D’souza

The Pulse Posters: Kaye Krideras

Social Media tiles: Zoe Mathioudakis

Style Guide: Demi Charalambous

Digital Advertisements: Daniel Krivacic